About Me

I’m Laura Asan — a photographer and creative director based in Auckland, working with brands across New Zealand, Australia, and internationally.

I specialize in refined, editorial-style photography for fashion, beauty, wellness, and lifestyle brands seeking visuals that feel bold, intentional, and unforgettable.

With a background in corporate marketing and brand strategy, I approach each project with a deep understanding of visual storytelling and its power to connect. My creative process blends sophisticated art direction with modern technology — including advanced AI-assisted workflows — to craft imagery that is not only visually striking, but also strategically aligned with your brand’s goals.

I’ve had the privilege of working with exceptional names like Fonterra, Ranga Beer, NZ Corneotherapy Institute, Simply Nootropics,  Solitaire de Parnell Fine Jewlery, creating campaigns and content that elevate brand presence and resonate with purpose.

Whether you’re launching a new collection, reimagining your visual identity, or creating timeless assets with lasting impact — I’m here to help you translate vision into imagery that radiates elegance, clarity, and depth.